Multi-Platform On-Demand Television Provides Significant Opportunities for Media and Telecoms Companies, According to IBB Consulting's Shahid Khan

The Television 2.0 panel will focus on how the roles of satellite, On-Demand, cable, telco, and Broadband are shaping the future of entertainment and communications. With 250 million consumers to service domestically and a global market to target, the media, entertainment and technology companies are not competing in a zero sum marketing arena. This panel will take place at the McGraw Hill Building, Session B, 11am, on Wednesday, February 7th.

"A new generation of young viewers is spending more time online than with TV and other media -- even when watching TV, audience is shifting to On-Demand, anywhere, customized content. Moreover, advertisers are beginning to favor niche avenues for reaching audiences. In parallel, Broadband and Mobile Video have moved into the mainstream. Furthermore, today's economics and risks of launching TV networks favor multi-platform On-Demand networks over traditional linear channels," said Khan. "These shifts in trends are key factors in rapid growth of Multi-platform On-Demand channels over linear. The success of emerging networks such as FEARnet demonstrates that this trend is here to stay."

About IBB

Interactive Broadband Consulting Group, LLC (IBB Consulting) is the premier boutique consulting firm serving leading Broadband-related product and service providers in the Cable, Wireless, Media and Technology industries. IBB Consulting offers the collective expertise of a team of Broadband industry veterans, with world-class industry knowledge and business, technology and operational experience. Throughout the history of the Broadband industry, the IBB Consulting team has helped clients conceive, build and grow some of the industry's most significant strategic, marketing, product, technology and operational initiatives. The company has offices in Princeton, NJ, Philadelphia, PA and Amsterdam, the Netherlands.

More information about IBB Consulting is available at www.ibbconsulting.com.