Eye Care Industry Internet Marketing Expert Launches Responsible Marketing Consulting Firm

Plattsburgh, NY (PRWeb) February 13, 2007 -- Eye care industry author, lecturer and Internet marketing expert David M. Pearce, who most recently served as director of sales and marketing for Champlain, NY-based Imperial Optical (North America's largest independent contact lens distributor), today announced the formation of Responsible Marketing Consulting Services (ResMark Consulting). The new entity will provide marketing services and support to small business owners, primarily those in the eye care industry.    

"I am excited to launch ResMark Consulting," said David M. Pearce, president of Responsible Marketing Consulting Services. "Having been on the lecture circuit for the past year, I have had the opportunity to present my COPE approved course titled, Marketing Your Eye Care Practice on the Internet to hundreds of eye care practitioners. The feedback I received was overwhelmingly positive and the amount of interest made it clear that eye care providers want and need marketing help. One message I kept hearing over and over was that eye care practitioners felt underprepared when it came to marketing their eye care practice."

Pearce continued, "Most eye care practitioners, like most small business owners in general, receive very little formal marketing education or training. I applaud those that attend seminars, read marketing books and articles and understand the important role marketing plays in the ultimate success of their eye care practice/small business. While some actually succeed at putting in place and executing an effective marketing plan, too many fall short because they lack key resources -- time, creativity, knowledge and manpower."

"I formed ResMark Consulting to bring these key resources to independent eye care practitioners who are ready to turn their marketing efforts up a notch. ResMark Consulting can act as a practice's outsourced marketing department; bringing with it the depth of experience and knowledge that most small businesses / independent eye care practices could not yet justify on a full-time basis. I encourage anyone interested in learning more about ResMark Consulting to visit www.ResMarkConsulting.com or call 877-RESMARK to schedule a free consultation today. There is a lot more to marketing than just placing an ad in the Yellow Pages. Responsible Marketing Consulting Services knows the eye care industry, but more importantly, we know marketing," Pearce concluded.

Responsible Marketing Consulting Services provides responsible and affordable marketing support and consulting services for small business owners. Responsible Marketing is feel-good marketing that communicates messages that are right for your business, right for your customers and/or prospective customers, and right for the business community in which your business is a corporate citizen. Responsible Marketing Consulting Services is committed to being a Responsible Marketer -- if it doesn't look right, doesn't feel right or just plain isn't true, we won't do it, say it or sell it - Don't ask! To learn more about Responsible Marketing Consulting Services, visit www.ResMarkConsulting.com, or call 877-RESMARK for a free consultation.

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