Former Symantec Senior VP Joins Rubicon Consulting to Lead Go-To-Market Practice
Los Gatos, Calif. (PRWEB) July 17, 2007 -? Rubicon Consulting, a leading strategy and marketing consultancy for tech companies, today announced the addition of Don Frischmann, former Symantec Senior Vice President, Brand Management and Communications, to lead Rubicon?s go-to-market practice. Frischmann will report directly to Nilofer Merchant, CEO.
Frischmann brings 30+ years of management experience in enterprise organizations. Prior to Symantec, he was with IBM where he led corporate and division level organizations in marketing, advertising, customer communications, television production, employee communications and educational outreach programs. He was responsible for IBM product public relations globally, as well as marketing and communications for key product line transitions.
"The addition of Don Frischmann as a principal at Rubicon extends the bench strength of our consulting ensemble. Rubicon uses senior operational talent to provide clients with practical go-to-market strategy. This complements our role as innovative leaders who help clients win markets," said Nilofer Merchant, CEO, Rubicon Consulting.
"Don is an outstanding leader with solid experience driving strategies and practices that deliver results. His consistent delivery of planning that works in the real world makes him the right choice to lead Rubicon?s go-to-market practice," said Katie Keating, senior director of customer engagement marketing, Adobe.
"Rubicon is known for building leading-edge market strategies and designing go-to-market programs for the new global economy," said Don Frischmann. "By blending the best of the new Internet media with traditional methods we help clients create new growth and discover new opportunities."
About Rubicon Consulting
Founded in 1999, Rubicon Consulting helps high-tech firms win markets by designing their visions into strategies, developing strategies into plans, and making plans yield results. The firm works with global brands to young companies, defining new markets, launching products, establishing pricing and channel strategies, defending against large competitors, and entering new geographies. Rubicon Consulting principals and staff deliver provocative, actionable strategies paired with clear and practical action plans.
A partial list of the firm?s clients includes Adobe, Apple, Autodesk, Handmark, Hitachi Data Systems, Hewlett-Packard, Logitech, Nokia, and Symantec. Rubicon Consulting is privately held and online at www.rubiconconsulting.com. CEO Nilofer Merchant blogs at www.winmarkets.com. Subscribe to the Rubicon Consulting newsletter, Insight, at http://www.rubiconconsulting.com/thinking/index.html
For more information, press only:
Marsha Keeffer, Executive Director, Rubicon Consulting, (408) 395-3910 or
marsha at rubiconconsulting dot com.
###
Related Articles:
ACOM Healthcare Business Consulting Group Announces Performance Guarantee on Chiropractic Consulting Services
If collections don't improve by amount charged, company will refund the difference. But history has shown normal 30 percent increase.
Document Management System Consulting Services Provide Key Insight on Work Flow
Practical Programs, a company built around addressing the document management system needs of energy and industrial companies, announces a comprehensive suite of document management consulting services being provided by their Professional Services Group with the aim to facilitate their customers' document work flows. Services like business analysis, process design, and requirements development are being offered . Industry compliance, training, system configurations and implementations, identifications of business solutions, and cad document management software selection round out the list. Even help with creation of key documents like task plans and statement of work are being offered, making this a truly wide-ranging repertoire of doc...
Ontario-Based Management Consulting Firm Uses Team Approach for Small Business Solutions
Multi-Link Business Management Solutions (http://www.multilinkconsulting.com) helps its clients maximize their full potential and solve their business problems by 'linking" their customers with specialized industry professionals.
Midas Tunes Up Financial Management System with IDT Consulting and Microsoft Dynamics GP Software
IDT Consulting, a leading provider of business technologies, completed phase one of a new financial management system for Midas Inc., one of the world's largest providers of automotive services. Working with IDT Consulting on system selection, system implementation and integration, Midas chose Microsoft Dynamics? GP business management software. The new system has been customized to Midas' accounts receivable and billing processes. It has the ability to create a long-term interface with the company's legacy system.
Datascope Consulting Release Version 2 of Their WMS (Warehouse Management System) for SYSPRO
Datascope today announced the release of version 2 of its WMS (Warehouse Management System). This warehousing solution has been specifically built for operation with SYSPRO ERP and therefore is highly integrated into SYSPRO via the standard e.net object layer. WMS fully integrates Barcoding into SYSPRO, allowing users to more efficiently process any tasks.
Acquity Group Named Top Area Management Consulting Firm by Orange County Business Journal
Acquity Group's Irvine, CA office ranks eighth on Journal's list of top management consultants
The Consulting Pulse Launches Niche Job Board for Management Consultants
In an effort to provide management consultants with more targeted job hunting tools, and employers with access to top level talent, Consulting Pulse has launched a niche job board for the Management Consulting Industry.
ACOM Healthcare Business Consulting Group Adds Chiropractic Consultant with Powerful Coding, Documentation and Business Management Credentials
New consultant's combination of insurance company and clinic professional experience optimal for teaching doctors how to code and document ethically for maximum revenues, fewer challenged claims.
NASA Presents ScottMadden, Management Consulting Firm, With Award for Shared Services Expertise
The National Aeronautics and Space Administration has awarded ScottMadden, Inc., a management consulting firm, the NASA Public Service Group Achievement Award for its shared services expertise.
Avalon Consulting and Lombardi Partner to Offer Business Process Management Solutions
Companies focused on promoting business efficiency through BPM across knowledge management disciplines.