Business Consultant Calls for a New Business Model

Avon CT (PRWEB) November 20, 2007 -- Business consultant Lewis Green's fifth book was just released by HRD Press, Inc. Called Lead With Your Heart, the book calls for businesses to adopt a model that will result in business success as well as create a better world in which to do business, to work and to live.

"This book is about changing the way we do business. It is written to inspire business executives, managers and entrepreneurs to invest in a new business model that can be a first step to changing the world we live in," Green says.

Green was inspired to write this book by Mahatma Gandhi's quote, We must be the change we wish to see in the world, and what he has experienced in his three decades as a corporate manager, executive and entrepreneur. Lead With Your Heart is about creating a business environment where business leaders lead with the heart, take a hard look at their values, implement and live by those values, and then build value-driven businesses in which people are more important than overzealousness to earn money. In this book, Green talks about creating happiness, and by doing so, he argues we change the world in good and right ways as well as reap large profits.

"I often wonder why American businesses don't spend more time strategizing around happiness, Green adds. Happiness is the driving force behind everything Americans do. It is the key to determining their wants, needs and desires. It is the essence of the American Dream and is as important as the air you breathe. It is true that many companies are customer-focused and invest lots of energy in meeting customer needs. Responding to those needs should result in happy customers, happy employees, and a healthy bottom line. Unfortunately, the efforts being made by too many businesses to create happy and loyal customers fall far short of what is necessary."

Note to the Media and Bloggers: Review copies of Lead With Your Heart are available for media and business bloggers. The author is available for interviews, TV and radio guest spots, and speaking engagements. Call 860.673.7543. The book may be purchased at Amazon.com or online directly from HRD Press or by calling 1-800-822-2801.

Publisher's Statement

Lead With Your Heart is about changing the way you do business. It introduces a business model that will result in growth, revenues and profits and a better world in which to do business, work and live. It is written to inspire executives, managers and entrepreneurs to invest in this way of doing business and make it the first step to changing the world we live in. HRD Press, 22 Amherst Road, Amherst, MA 01002 Phone: 800-822-2801 or 413-253-3488.

Author's Bio

Lewis Green, Chief Communications Officer & Founder of L&G Business Solutions, a marketing and communications firm, brings three decades of business management experience. L&G Business Solutions, LLC, represents his third company. Additionally, he held management positions with GTE Discovery Publications, Puget Sound Energy and Starbucks Coffee Company. He has been invited to speak to groups large and small about various business practices. Lewis's fifth book is entitled Lead With Your Heart. In addition to his business experiences, Lewis is a published author and a former journalist, sports writer and travel writer. His feature articles have appeared in books, magazines and newspapers throughout North America. He has taught in public schools; lobbied for organizations both in state capitols and in Washington, D.C.; delivered workshops, seminars, and training programs; and made presentations to audiences in colleges, businesses and professional organizations. Lewis also has served as a book editor with a large publisher, the Executive Editor overseeing four magazines, and a newspaper department editor. Lewis served eight years in the U.S. Air Force, where he received the Air Force Commendation Medal.

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