Pittsburgh Consulting Firm Becomes Pennsylvania's Only Google Website Optimizer Authorized Consultant
Pittsburgh, PA. (PRWEB) November 19, 2007 -- Web Analytics consulting firm LunaMetrics (R) http://www.lunametrics.com , just became the only Google Website Optimizer? Authorized Consultant (WOAC) in Pennsylvania. Google Website Optimizer is the split and multivariate testing tool provided at no charge to Google's AdWords? customers.
"LunaMetrics has built its business on increasing conversion rates by understanding how customers choose to use the site," said Robbin Steif, CEO. "Google Website Optimizer is a perfect complement to that strategy -- and we've been using it for some time now. Sometimes, customers call us up and just ask for Google Website Optimizer, but usually, it is part of a larger strategy to increase a site's conversion rate, and includes configuration and analysis of a site's Google Analytics?, best practices, and user testing." http://www.lunametrics.com/conversionrate/multivariatetesting/
Customers find Google Website Optimizer to be an important tool in their quest to improve their conversion rates. The product shows multiple combinations of a page to different site visitors and then measures which of those visitors take actions. Multivariate and split testing are far superior strategies to showing different pages over time, the company believes, because they eliminate the economic and seasonal changes to the site that skew the testing.
On the LunaMetrics website, the company compares multivariate testing -- the more sophisticated type of testing that Google Website Optimizer handles -- to playing the famous board game, Clue (R). To win Clue, you must determine the villain from a cast of characters (Colonel Mustard, Professor Plum, and the rest); choose the correct weapon from a pre-determined set of weapons (the candlestick, the rope and so on); and select the correct room (the conservatory, library, hall, and so on). There are six suspects, six possible weapons, and nine rooms, resulting in 324 combinations. Multivariate testing works the same way: users substitute a headline, a picture, and perhaps a block of copy for those elements being tested. Google Website Optimizer then serves random combinations of all the variations created for each element in the test, until enough combinations have been shown for a statistically significant "winner" to be declared.
"We've been very impressed with LunaMetrics, and we're particularly excited about their track record for evangelizing and educating clients about conversion marketing," said Tom Leung, Business Product Manager of Google Analytics. "Adding the power of Google Website Optimizer to their toolkit makes perfect sense, and we look forward to working together in the future."
LunaMetrics has five employees. They are also a Google Analytics Authorized Consultant. Steif, a graduate of Harvard College and Harvard Business School, is on the board of directors of the Web Analytics Association.
Google, Google AdWords, Google Analytics and Google Website Optimizer are trademarks of Google Inc.
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