Marketing Campaign from MAS Consulting Helps Sage Software Fast Track Partner Generate 9% Response Rate

Laguna Hills, CA (PRWEB) November 27, 2007 -- MAS Consulting, a Sage Software Preferred Vendor and leading provider of simple and cost-effective marketing products to the Sage Software reseller channel, announced the completion of a fantastically successful integrated direct mail and telemarketing campaign for ACC Accounting Solutions - a Sage MAS 90, Sage MAS 200 and Sage MAS 500 reseller with offices in Philadelphia and Northern California. The campaign, which focused on businesses that have outgrown their current QuickBooks or Peachtree accounting software, generated 36 leads from a list of 400 names resulting in a 9% response rate.

In addition to providing Sage Software resellers with simple, cost-effective and co-op eligible marketing solutions such as Sage Software product newsletters, success stories, a press release program, and email marketing templates, MAS Consulting works extensively with Sage Software Fast Track partners providing them with a "one-stop" vendor to execute integrated direct mail and telemarketing campaigns focused on generating leads for new name business. The integrated Fast Track Direct Mail program is a complete lead generation campaign that includes:

? 3 direct mail pieces including letters and postcards

? Printing, mailing and postage

? 2 rounds of telemarketing follow up

? Telemarketing script creation and review

? Project Management and Marketing Guidance

? Co-op processing

According to Sean Atkins, President of ACC Accounting Solutions, "We're extremely happy with the results of our campaign. The process was simple and hands-free which allowed me to continue focusing on operations and let the marketing guys at MAS Consulting do what they do best." He adds, "I look forward to sinking my teeth into the leads that were generated and turning a few of them into closed deals!"

Stephanie Kleber, Vice President Channel Programs, adds, "We're very proud of the work we're doing in the Fast Track program to help Sage partners like ACC Accounting Solutions grow their business. She continues, "I'm glad we can rely on our fantastic network of Preferred Vendors, including MAS Consulting, to execute marketing initiatives that are vital to the success of the program."

As a Sage Software Preferred Vendor, many of the marketing products offered by MAS Consulting are co-op reimbursable at 60% (from available co-op funds). In addition, co-op claims are processed online, there is no paperwork involved, and the Sage Software partner is invoiced only for their out-of-pocket portion.

Visit www.masconsulting-online.com to explore MAS Consulting's marketing products or email info(at)masconsulting-online.com to request a quote for your next direct mail campaign.

About MAS Consulting

MAS Consulting provides simple and cost-effective marketing products to the Sage Software reseller channel including product newsletters, customer success stories, direct mail letters and postcards, press releases, module promotion templates, web development services, email marketing templates and fully-integrated marketing campaigns. Our current line up of product newsletters includes Sage MAS 90, Sage MAS 200, Sage MAS 500, Peachtree by Sage, SageCRM, Sage MIP Fund Accounting, and Sage Accpac ERP.

Explore MAS Consulting products and services on the web at www.masconsulting-online.com.

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