InQuira Announces Webinar to Examine Differences Between Content Management and Knowledge Management
San Bruno, Calif. (PRWEB) April 8, 2008 -- InQuira, Inc., a provider of integrated software applications for intelligent search, knowledge management, analytics and user experience, today announced that it will be hosting a webinar on Thursday, April 10th at 11:00 a.m. PT to address the key differences between Knowledge Management (KM) and Content Management (CM).
In today's knowledge-driven economy, it is imperative that organizations deliver the right information to the right person at the right time. Failure to do so will negatively impact not only the customer experience, but also employee productivity, sales and marketing effectiveness. Many make the mistake of thinking that CM and KM are synonymous since both deal with creating, managing and publishing information. While seemingly similar, however, content and knowledge are actually quite different and require distinctive workflow processes and solutions to manage effectively. Hosted by Nav Chakravarti, InQuira's vice president of marketing, the webinar will address the following:
? Key differences between content and knowledge - and what must be done to effectively manage both types of information
? The business requirements each solution addresses and when one should be used versus the other
? Practical strategies to create, manage and publish information and maximize its use throughout the organization
For more information and to register for "Content Management and Knowledge Management: A Summary of Key Differences," please visit http://www.inquira.com/webcasts/2008/webinar04102008.asp?src=PR.
About InQuira
InQuira, Inc. improves the quality of customer interactions through websites and contact centers with integrated applications for intelligent search, knowledge management, analytics and user experience. InQuira's solutions leverage the company's patented intelligent search technology to understand customer intent in real-time and dynamically create a personalized response experience that incorporates the right information, data, applications and navigation paths. InQuira's blue-chip customers include: Bank of America, AVIS Group, Pitney Bowes, BEA Systems, Sun Microsystems, Fidelity Investments and SprintNextel. The company is headquartered in San Bruno, Calif. and can be reached at +1 (650) 246-5000 or via the Web at www.inquira.com.
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